& SANDO by Matt Moran

Through Soft Launch’s ongoing creative partnership with The Fresh Collective over the years, we’ve been lucky enough to work other Matt Moran venues, such as Crafted by Matt Moran (AGNSW) – though this felt different. For this project, we were taken to Canberra to sit down with the celebrated chef and his wonderful Brand Manager, to really get inside their heads and understand what they wanted to deliver for their debut Canberra venture. We were tasked to name two sister venues, that would sit right next door to one another. An Italian Steakhouse and a ‘proper fancy sandwich shop’.

& SANDO will earn it's cult following as quickly as it will serve you. A take-away delic counter with next level sandwiches. Proper coffee served hot and quickly.

Waiting until you're back at your desk to eat these sandwiches is not an option. Your brain simply won't let you wait that long. So roll up your sleeves, grab a bunch of napkins and find a place to perch because this is going to be good. The process was straightforward, fun and we can’t wait to do it again.

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Client: Matt Moran & The Fresh Collective
Project: Branding, Naming, Signage, In-Venue Collateral & Web Design / Development, Copy & Brand Story
Deliverables: Brand Guidelines, Artwork, Squarespace Website
Who: Georgia Norton Lodge, Isabella Sasvary, Francisca Gross, Neha Ponnala
Who else: The Menu Company, Studio A-N Photography by Buffet Digital