Happy Alley Website

We love web design. We love packaging. So when we get to do both at once? That’s our sweet spot.

Happy Alley came to us after seeing our work with Pepe, looking for an online home for their ridiculously indulgent, ginormous, delicious cookies. Challenge accepted. We designed a site where customers can build their own cookie box, grab a Favourites pack, or join the Cookie Club (great for spoiling staff – yes, we’re looking at you).

Once the site was sorted, it was time to level up the packaging. The cookies were amazing. The website looked the part. The packaging? It had to deliver the same magic. So we renamed the flavours (naming things = our love language), reimagined the brand world, and rolled out a series of bold, gradient-led packs – evolving from the original yellow-heavy brand without losing its playful personality.

Some designers pull back, simplify, reduce. But in food and hospitality, we think the secret is in the layers. We deep-dive, push, and expand – finding new ways for a brand to show up in the world while staying instantly recognisable.

Fatima and Ali are the kind of dream clients you want to work with again and again. Generous, creative, full of heart. (They even turned up to our Georgia Draws A House Christmas Market and with hundreds of cookies to feed a bunch of artists and strangers, just because.)

visit website

Client: Happy Alley
Project: Website Redesign & Development
Deliverables: Shopify Website, Packaging Concept
Who: Georgia Norton Lodge, Isabella Sasvary, Francisca Gross, Neha Ponnala, Oak and Bird

"Soft Launch exceeded our expectations at every stage. They understood our vision from the very start and brought it to life with so much care and heart. Their attention to detail, clear communication, and genuine care made the whole experience seamless and effortless. We couldn’t be happier with the outcome!"

— Fatima, Owner