ESQ Bar and Dining

Branding
Written By Hospo

Nestled in Sydney’s beautiful QVB building, we were briefed to create a brand that transports diners back to yesteryear. Originally ‘Esquire’, Trippas White Group had the opportunity to relaunch the restaurant to a post-covid audience. Inspired by details in the decadent interiors, we built a brand that oozes class without being alienating. The plush velvet menus, with branded tassels, are a standout collateral piece.

@esqatqvb

Client: Trippas White Group
Project: ESQ, QVB
Deliverables: Branding, Signage, Socials, Menu Design & Various Venue Collateral.
Who: Georgia Norton Lodge & Francisca Gross
Who Else: The Menu Company (Menus)

Hospo
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